Populuxe

Populuxe (PAWP.yuh.luks) n. Low-cost consumer goods that are also perceived as being stylish or fashionable; a style based on 1950’s and 1960’s architecture and design.

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Populuxe is a synthetic word, created by Thomas Hine.

Madison Avenue kept inventing words like “autodynamic,” which described a shape of car which made no sense aerodynamically. “Gardol” was an invisible shield that stopped bullets and hard-hit baseballs to dramatize the effectiveness of a toothpaste, and “Slenderella” was a way to lose weight. Like these other synthetic words, Populuxe is derived from popular and luxury, popular luxury, luxury for all. The thoroughly unnecessary “e” is to give it class. – the final embellishment that makes the word Populuxe, well, Populuxe.

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