Happy Valentine’s Day

Much chocolate will be consumed this weekend and we all know why. For centuries chocolate has had a reputation as an aphrodisiac. Although it does contain some chemicals like phenylethylamine – which produce feelings of euphoria, a 130-pound person would have to eat 25 pounds of chocolate in one sitting to significantly alter their mood. Ugh!

Researchers have uncovered strong links between scent, emotion and sexual attraction. Smell can induce emotion that then triggers neurochemical changes.

According a study by the Smell and Taste Research Foundation in Chicago, male sexual response was heightened by the scent of doughnuts only if it was combined with licorice, not exactly your standard food pairing.

For women, first place for most arousing was a tie between baby powder and the combination of Good & Plenty candy with cucumber. Coming in second was a combination of Good & Plenty and banana nut bread. Oof!

The study also found that the aroma of cherries caused a sharp drop in excitation among women, as did the smell of meat cooked over charcoal.

So much for scientific studies. Still, the two biggest sellers for Valentine’s Day will remain chocolate and wine.

Enjoy Olivia Ruiz singing Femme Chocolat: